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"settings": {"image":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/6301\/5798\/files\/Ethique---Bundle-Range---Va-Va-Voom-_Flat-Lay.jpg?v=1543909351","banner_colour":"fill-secondary","banner_title":"How we got here and why we care","banner_text":"\u003cp\u003eWe\u0026rsquo;re on a mission to\u0026nbsp;rid the world of plastic waste and we want you to be a part of it.\u003c\/p\u003e\n\u003cp\u003eWe started our revolution in 2012 when founder, Brianne West, began making natural beauty bars, in her science degree lab, as an alternative to the 80 billion plastic shampoo and conditioner bottles thrown out globally each year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eSince then, Ethique (which is French for ethical) has grown out of a Kiwi kitchen into a fully-fledged, award-winning international beauty brand (even coveted by the likes of Britney Spears \u0026amp; Ashton Kutcher). We\u0026rsquo;ve developed over 40 products, export to the USA, Australia, Japan, Hong Kong and Taiwan and ship around the world. We\u0026rsquo;re conquering the beauty world one bar at a time.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eTo date we have stopped over 3.3 million plastic bottles from being made \u0026amp; disposed of into landfills - and that's just the start of it ...\u003c\/p\u003e","banner_subtitle":"","banner_subcontent":"","left_title_one":"Our Bars Really Work","left_content_one":"\u003cp\u003eOur customers tell us the same thing again and again. You rave about how well our products work, far surpassing the quality of salon brands.\u0026nbsp; Brianne explains that the reason for this is because the bars are super concentrated and made with potent natural ingredients.\u0026nbsp; Our bars contain no nasties, they are cruelty free and vegan.\u003c\/p\u003e","left_title_two":"","left_content_two":"","right_title_one":"Sustainable","right_content_one":"\u003cp\u003eWe use biodegradable ingredients and wrappers so our solid bars leave no trace on the planet. You can pop the compostable wrapping in your compost bin. No bottles, jars, lids or pump dispensers contributing to landfill or oceanic pollution.\u003c\/p\u003e\n\u003cp\u003eWe are certified climate neutral, cruelty free and a living wage employer.\u003c\/p\u003e\n\u003cp\u003eWe are a certified BCorp- \u0026ldquo;B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk.\u0026rdquo;\u003c\/p\u003e\n\u003cp\u003eWe were recognised as New Zealand\u0026rsquo;s most sustainable business when awarded 'the Best in B' award for New Zealand in July 2015.\u003c\/p\u003e\n\u003cp\u003eWe have committed to donating 2% of revenue (or 20% of profit, whichever is highest) to charity.\u003c\/p\u003e\n\u003cp\u003eAll of our bars are proudly made in New Zealand- even our packaging is made here!\u003c\/p\u003e\n\u003cp\u003eWe try to work directly with producers to ensure they are paid a fair price for their product, which in turn ensures they look after their community and their environment.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e","right_title_two":"","right_content_two":"","logo_one":null,"logo_two":null,"logo_three":null,"logo_four":null,"logo_five":null,"logo_six":null},
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"settings": {"title":"The Problem With Plastic","footer":"**One small tweak to your beauty regime can help change this.**\n**Join the revolution and #giveupthebottle today!**"},
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"settings": {"image":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/6301\/5798\/files\/Icon--80billion.png?v=1550200440","title":"80 billion","body":"plastic bottles disposed of around the world every year just from shampoo \u0026 conditioner alone."},
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"settings": {"image":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/6301\/5798\/files\/Icon--8mil-tonnes.png?v=1550200485","title":"8 million tonnes","body":"of plastic end up in the ocean every year, due to wash off from landfill \u0026 improper disposal."},
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"settings": {"image":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/6301\/5798\/files\/Icon--9-10-fish.png?v=1550200502","title":"9\/10 fish","body":"have ingested microplastics according to global studies."},
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"settings": {"image":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/6301\/5798\/files\/Icon--by-2050.png?v=1550200519","title":"by 2050","body":"there will be more plastic in the sea than fish."},
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"settings": {"image":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/6301\/5798\/files\/Icon--plastic-free_f02c8f7d-019a-4498-8051-a72bf5021946.png?v=1550200582","title":"Plastic Free","body":"We use biodegradable ingredients and compostable packaging so our solid bars leave no trace. Use it up, enjoy it and pop it in your compost bin. No bottles, jars, lids or pump dispensers to throw away. Beauty care without a trace (except the luscious skin and hair it leaves behind, of course).","url":"\/pages\/give-up-the-bottle","button":"Read More"},
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"settings": {"image":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/6301\/5798\/files\/Icon--plant-based_1abc9a40-c6b7-4621-9dc9-e9f932d1dd22.png?v=1550200613","title":"Plant Based","body":"Ethique is the herbivore of the beauty world, using only plant-based and vegan ingredients like coconut oil, cocoa butter and essential oils, little to no preservatives and definitely no palm oil! So it’s basically like a delicious holiday for your skin, with no guilt.","url":"\/blogs\/ingredients","button":"View Our Ingredients"},
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"settings": {"image":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/6301\/5798\/files\/Icon--cruelty-free_c33dc54f-cc3d-4ab8-9d06-94a7ecfd41e4.png?v=1550200657","title":"Cruelty Free","body":"We love animals as much as the Earth so don’t test any of our products on anything other than willing humans. Sign up to our newsletter for chances to join our team of testers. We are certified cruelty free by three independent organisations; CCF, PETA and SAFE.","url":"\/pages\/cruelty-free","button":"Learn More"},
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"settings": {"image":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/6301\/5798\/files\/Icon--sustainable_68cb65a0-c67f-4c50-ac4c-67e3c7947414.png?v=1550200682","title":"Sustainable","body":"Ethique is a proudly certified sustainable business and we’ve got our badge to prove it. We’re NZ’s highest scoring BCorp (the fair trade symbol of the business world) as well as both a carbon neutral and living wage employer. To put our money where our mouths are, each year 20% of our profit goes to charities fighting alongside us to protect the planet.","url":"\/pages\/sustainability","button":"Read More"},
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"settings": {"image":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/6301\/5798\/files\/Icon--kind-to-wallet.png?v=1550200730","title":"Kind To Your Wallet","body":"Each bar lasts 2-5 times longer than bottled beauty products because they’re super concentrated - you add the water - not us. Word on the Ethique street is that some of our fans have made a single bar last for a whole year! Put us to the test - if you don’t like them for any reason, send it back within 14 days for a full refund.","url":"\/pages\/give-up-the-bottle","button":"Read More"},
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"settings": {"image":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/6301\/5798\/files\/Icon--revolutionary.png?v=1550200758","title":"Revolutionary","body":"We’ve converted thousands of fans to plastic free beauty and are genuinely making a difference to the amount of plastic waste disposed of every year. We have lots more planned, so watch this space...\nNot sure if bars are right for you? We have bars for every hair and skin type so find your perfect bar and #giveupthebottle today!","url":"\/pages\/perfect-bar","button":"Find Your Perfect Bar"},
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