• My Cart
  • checkout


Brianne- Founder & Formulator Extraordinaire.

Brianne is our founder and managing director. She started Ethique in 2012 out of frustration with the disgraceful amount of packaging produced by the cosmetics industry. A qualified scientist, Brianne formulates all our products and runs the show.Brianne has started and sold two other small companies but is now devoted to ridding the world of plastic bottles (well the cosmetic ones anyway.)

Favourite bar: Lime & Ginger Bodywash or Lime & Ginger Body Polish.

Janette- Alchemist

Janette is Brianne’s Mum and came on board in February 2015. Janette is our alchemist and singlehandedly produces up to 3000 bars a week in our lab  She brings a wealth of administrative and bookkeeping experience and keeps the lab looking tip top. Janette has a background in manufacturing & quality control & practises reflexology in her downtime.

Favourite bar: Pumice, Teatree & Spearmint Bodywash or The Perfector.

Margot- Miracle Worker

Margot is our logistics expert and warehouse manager, balancing everything she does with a smile! She also has an accounting degree and manages our office and accounts, keeping Ethique shipshape. Nothing is too much trouble, Margot will always do her best to make sure you love Ethique as much as she does.

Favourite bar: Sweet & Spicy or The Perfector.

Helen- Bar Stylist

Helen is our dedicated wrapper & packer. She ensures our bars are dressed in their best and shipped safely to their destinations. Helen is a qualified early childhood teacher with three children and a tremendous asset as she works all hours to make sure we are never caught short.

Favourite bar: Saving Face & Bombshell. 

Kate – Digital Champion

Kate is our digital marketing wiz. She looks after all our social media channels and manages our website. She brings extensive experience having worked in marketing for Mr Jamie Oliver in London for several years. Kate moonlights as a yoga teacher and is also finishing off a law degree.

Favourite bar: Bliss Bar


Ella - Formulator-In-Training

Is our Formulator Extraordinaire in training! She is learning the ropes from Brianne and Janette and will eventually move into a full time production and formulation role. She'll be keeping nice and busy over the next year! Her hobbies include aerial silks and reading.

Favourite bar: In Your Face.

Annelies - Customer Service Superstar

Annelies manages all things customer service and does an amazing job at it! She is a whiz at handling your emails, responding to Facebook posts and ensures our customer service is world class. Did you know, she built her own tiny house a couple of years ago? She loves rock climbing and is addicted to cryptic crosswords.

Favourite bar: The Perfector.

Freddie - Perfect Packer

Freddie is our lady in the warehouse. She manages all bulk orders and ensures the smooth running of our warehouse alongside Margot. She loves drawing and animals (sometimes she even loves drawing animals).

Favourite bar: The Perfector

Matt – Content Creator

Matt works closely with Kate to create interesting content for our social media channels and assists us with anything else that requires words. He's finishing off a course in computer coding and freelances as a writer. Matt is an obsessive fact checker, garden grower and loves mechanical keyboards ("they last forever!").

Favorite Bar: Sweet and Spicy

Dee – Bar Stylist

Dee wraps, packs and dresses our bars up so they’re looking super fine when they arrive at your door. Along with Helen, Dee gets our bars all snug and organised in their packages, then sends them safely on their way. Dee is the proud mother of twin boys and a daughter, and she works as an early childhood teacher. Working with us is a big change from Dee’s previous life as a chef. We’re grateful to have another kind, patient person like Dee on the team!

Favorite Bar: Lavender and Vanilla Deodorant



Bryan is Chairman of Ethique's Board of Directors as well as one of our original investors. As a company director, investor and consultant strategist, Bryan Pearson draws on more than 20 years experience in chief executive and governance roles in Australia and New Zealand. He has held a number of governance positions including Chairman of Macpac independent director of J. Ballantyne and Co. Ltd and is currently a trustee of several third party private entities and also Chairman at Lane Neave.

Favourite bar: Suave


Miranda is a Non Executive Director for Ethique and a highly valued member of our board. Miranda is a dynamic leader possessing great business acumen and a proven track record of strategy, digital and business development. Miranda is a serial entrepreneur having founded and sold three companies in the digital, natural cosmetics and multimedia markets. Miranda was the founder and CEO of award winning Inika Cosmetics until its sale in 2013 and as such has great experience in scaling a cosmetics company.

Favourite bar: Frizz Wrangler