• My Cart
  • checkout

Blog

EARTH HOUR 2017

Posted

By Matt Geary.

On March 25, from 8:30 PM to 9:30 PM (in whatever time zone you’re in), Earth Hour will be upon us again. Earth Hour makes me happy and sad, all at the same time.

The good thing about Earth Hour is that it raises awareness for climate change across the globe. Entire cities blacking out worldwide is pretty cool, and I’ll be the first to admit spending an hour at home playing cards instead of being glued to the computer is actually quite wholesome. It also saves heaps of energy. Bonus.

The sad part is the reason we have Earth Hour in the first place. Electricity is an integral part of our lives, and electricity is mostly generated by fossil fuels like coal, oil and gas. This makes almost every modern society today dependant on power sources that are trashing the planet.

To get an idea for just how much energy we consume, all you have to do is look at how much electricity is saved during Earth Hour each year. In 2013, Ausgrid, an Australian energy retailer, reported a 1.5 percent reduction in energy use during Earth Hour. This equated to a drop of more than one ton of greenhouse emissions. From one retailer in Australia only. In one hour.

That being said, recording how much power is saved isn’t what Earth Hour is really about. It’s about getting together and inspiring each other to take action and care about our planet. Whole cities powering down for an hour is hard to ignore, whether you support climate change or not.

Most people who deny climate science have simply been tricked. They’ve been told that they need fossil fuel for jobs, energy, and their livelihoods. They’ve also been told clean energy is a hoax, not effective, or simply doesn’t work.

It can be hard to convince someone who is rock solid in their beliefs to change their mind. The key thing to remember is that you probably can’t change their mind. They must do it themselves. Don’t argue with climate deniers, lead by example instead. Get involved in events like Earth Hour and make a positive change in the world.

With some support from governments and us (the people), clean energy is the future. We’re already making progress. Dutch railway companies recently switched their electric trains to 100% wind power, an Australian university has figured out a way to go 100% renewable, and China (the world’s 2nd biggest economy) has invested $361 billion into renewable energy.

In an ideal world, societies and cities would be powered by renewable energy and we wouldn’t need to have an Earth Hour event. Luckily this ideal world may become a reality sooner than later.

Though the quicker we can get to that reality, the less damage we’ll do in the meantime. If you’re serious about climate change, let your community and your government know. Find a good climate charity to get behind, write letters to your local representatives, or even take part in peaceful protests. If you’re in New Zealand and want to attend an event against dirty energy, check out the People’s Climate Rally in Taranaki.

And of course, turn your lights off for Earth Hour on March 25!

Extra Stuff and Sources:

http://www.earthhour.org.au/home/

http://www.greenpeace.org.uk/climate/dirty-energy

https://www.internationalrivers.org/resources/8301

http://www.theenergycollective.com/sbattaglia/203061/earth-hour-2013-results-are

View Comments


WHY IS WILDLIFE SO IMPORTANT? HOW CAN I HELP?

Posted

By Matt Geary.Outside of cities and suburbs, the natural world can be a beautiful, dangerous, interesting and unpredictable place. Earth is one large ecosystem that relies on the activity and life of millions of plants and animals, and without them we wouldn’t last long. That’s why the UN started World Wildlife day – to help raise awareness for the [...]

Read More »


THE LIFECYCLE OF PLASTIC AND WHY IT MATTERS

Posted

While most of us are aware that plastic is a problem for our environment, we often only focus on the end results like litter in the ocean and on beaches. A lot of the onus to fix the plastic problem is put on consumers; to buy the right thing, not to litter, and to recycle. Really though, many people [...]

Read More »


HOW ENVIRONMENTALLY FRIENDLY IS GIVING FLOWERS REALLY?

Posted

It’s just over two weeks till Valentine’s day, where flowers, chocolates & teddies (bears that is) rain down upon besotted couples. Humblebrag Facebook posts fill your newsfeed and if you are not couple-d up the day can be a tad wearing. Flowers are one of my favourite gifts to receive; beautiful, colourful and delicious smelling. However I have always wondered [...]

Read More »


NEW YEAR, NEW RESOLUTIONS

Posted

How many of you made big promises to yourself about what you were going to do in the new year and have already broken them?I came into the office on Monday, refreshed and ready for a new year with the decision I was going to quit sugar. I was going to have glowing skin, shiny hair, heightened mental agility [...]

Read More »


WHAT A YEAR!

Posted

It’s been our biggest year yet, with a growing team, new international markets, international press, new website and most excitingly, a new factory on the way. Our Growing FamilyWe’ve grown from a team of just four in January, to eleven in December. Each new hire is teaching me more and more about just how different people like to work [...]

Read More »


BRIANNE NAMED US FOREIGN POLICY'S 100 GLOBAL THINKER

Posted

Brianne has been named one of the US Foreign Policy's 100 Leading Global Thinkers of 2016!Ethique is the only New Zealand business to feature in this year's prestigious list. Brianne is currently in Washington DC accepting her award. "I’m so incredibly humbled to receive this sort of global recognition for our achievements to date,” said [...]

Read More »


TIPS FOR AN ECO XMAS

Posted

The idea of having an eco-friendly Christmas is a bit of an odd one, being as Christmas has become so focused on consumption; be it of food, clothes, toys, technology and of course, lots of plastic. But there are some easy ways to lessen your impact, without giving up too much of the delights of the season.1. Go [...]

Read More »


CONSCIOUS BUSINESS

Posted

I was lucky enough to be invited to speak on a panel with several very successful business leaders last week, alongside Michelle Embling (chair of PWC), John Elliott (CEO of TOMs Australasia), Andy Routley (chair of DB) and Mark Powell (Entrepreneur-in-residence at Massey.) The topic of conversation was conscious business and how to build value with values.Each speaker argued that [...]

Read More »


PROPOSED OIL EXPLORATION OFF CANTERBURY

Posted

Yesterday I was infuriated and extremely disappointed to learn that again, a massive area off the Canterbury coast (330,000 square kilometres to be exact) is being offered for oil and gas exploration. In a world which needs to be moving away from fossil fuels rapidly, why is our government refusing to take this seriously? [...]

Read More »